Deploy GMA SmartLabel® the smart way
The SmartLabel® is perhaps one of the most widely supported and promising initiatives for consumer transparency today. Initiated by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) along with GS1, Consulting Experts and some of the largest CPG brands in manufacturing and retail, “the SmartLabel®” has been a collaborative movement to standardize a digital label format which consumers can use to access detailed product information using their smartphones in order to build trust.
The Qliktag Platform offers brands and manufacturers a powerful, scalable ad highly cost-effective technology solution to deploy and manage GMA / FMI / GS1 spec SmartLabel® across product lines with ease. The platform enables brands to upload, import or input their product attributes and product data into the system, drag and drop a SmartLabel® control with a few steps and instantly deploy hundreds or thousands of SmartLabels, with unique digital links and QR codes in a matter of minutes.
Why consider Qliktag to deploy SmartLabel®?
The SmartLabel® initiative defines very detailed specifications and standards for brands & manufacturers who intend to deploy SmartLabel® on their products all of which are highlighted at www.smartlabel.org.
Bioengineered Food Disclosure Implementation Timeline